Arcade
Branding

Client: Clichy-Sous-Bois
Role: Design, strategy
Year: 2016

Clichy-Sous-Bois is an isolated place with a bad image due to the riots of 2005. The question was: how to open up this city to the world?

Creating "Arcade", a new cultural center. It's a place of digital arts and education, place of exhibitions, concerts, workshops and meetings of artists. Arcade will open the city's doors with the culture's keys.

The identity express the mediation and the universe of pioneers, with the sand color and modules similar to lost arches. We used these to generate images through Processing software.

Arcade tour utrillo medicis - antoine peltier-03Arcade tour utrillo medicis - antoine peltier-03
Arcade tour utrillo medicis - antoine peltier-07Arcade tour utrillo medicis - antoine peltier-07
Arcade tour utrillo medicis - antoine peltier-08Arcade tour utrillo medicis - antoine peltier-08
Arcade tour utrillo medicis - antoine peltier-09Arcade tour utrillo medicis - antoine peltier-09
Arcade tour utrillo medicis - antoine peltier-10Arcade tour utrillo medicis - antoine peltier-10
Arcade tour utrillo medicis - antoine peltier-11Arcade tour utrillo medicis - antoine peltier-11
Arcade tour utrillo medicis - antoine peltier-12Arcade tour utrillo medicis - antoine peltier-12

In collaboration with:
Justine Veillon
Coralie Frat
Audrey Coffignot
Paul Bresset

Photographs by:
Marine Ferrante

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