Clichy-Sous-Bois is an isolated place with a bad image due to the riots of 2005. The question was: how to open up this city to the world?
Creating "Arcade", a new cultural center. It's a place of digital arts and education, place of exhibitions, concerts, workshops and meetings of artists. Arcade will open the city's doors with the culture's keys.
The identity express the mediation and the universe of pioneers, with the sand color and modules similar to lost arches. We used these to generate images through Processing software.