Choupette
Packaging

Client: Chanel
Role: Art direction, design
Year: 2016

There is a real challenge to promote a luxury product as cream for days and nights in a very codified universe.

So, we decided to introduce Choupette, a packaging inspired by the Karl Lagerfeld's cat, in a limited edition. Just as delicate as creams, Choupette also embodies the spirit Lagerfeld: the refinement, the independency, and a tiny bit haughty.

choupette-lagerfeld-antoine-peltier-chanelchoupette-lagerfeld-antoine-peltier-chanel
choupette-limited-edition-chanel-cream-day-night-antoine-peltier-2choupette-limited-edition-chanel-cream-day-night-antoine-peltier-2
choupette-limited-edition-chanel-cream-day-night-antoine-peltier-3choupette-limited-edition-chanel-cream-day-night-antoine-peltier-3
choupette-limited-edition-chanel-cream-day-night-antoine-peltier-1choupette-limited-edition-chanel-cream-day-night-antoine-peltier-1

Be reassured, no cat has been shaved for this project ♥

In collaboration with:
Juline Labriet
Clarisse De Jaham

Photographs by:
Marine Ferrante

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