Air France
Digital strategy

Client: Air France
Agency: HEC Digital Academy
Role: Strategy, design
Year: 2016

How to sell the "Ecoflex" offer from Air France while the low-cost offers are perceived as cheaper for an approaching service?

"Switch to airplane mode"

For medium-haul flights, Air France offers to business travelers a qualitative and comfortable break.

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Strategy:
The communication will start online with banners on news websites and popular tools of business travellers like We Transfer or Flipboard.

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Special operation:
In the Air France Lounges, when connecting to the WiFi, travelers have the choice between connecting and attempting to disconnect via a gaming system with rewards.

If they accept to turn in Flight Mode. One of the only things that they can do is taking photos. When they refind Internet connexion, business travellers can post these on social medias with #MomentOff to be highlight on the Air France website.

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In collaboration with:
Justine Veillon

Ilana Gonzava
Julien Wendling

Winner project of the Digital Academy. Presented in front of the Air France team in charge of the communication.

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